Broad view.
Disciplined execution.

Senior advisory support for enterprise technology and transformation businesses.
Building stronger commercial capability, sharper execution and scalable B2B revenue across the UK, US, EMEA and APAC.

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Taikan Advisory helps enterprise technology and transformation businesses step back from commercial complexity, see the full revenue system clearly, and execute with discipline.

Why Taikan

Taikan is a Japanese concept linked to taking the broad view. It reflects the ability to step back, see the whole picture, and understand how the parts connect.

In complex enterprise revenue environments, growth problems rarely sit in one place. They cut across strategy, account focus, leadership cadence, pipeline quality, partner alignment, deal execution and customer trust.

Taikan Advisory brings the broad view and the discipline to execute.

About Greg Moyle

Taikan Advisory was founded by Greg Moyle, a senior enterprise commercial leader with more than 20 years of experience across enterprise software, cloud platforms, trading technology and business transformation.

  • Greg most recently led SAP's UK Large Enterprise Industry business, with second-line responsibility for sales leaders and enterprise account teams across more than 100 strategic customers. He led a highly matrixed organisation comprising multiple first-line sales managers and enterprise account directors, while orchestrating a broader ecosystem of pre-sales, marketing, legal, GSIs, hyperscalers and specialist consultancies. He carried responsibility for a revenue portfolio in the hundreds of millions, delivered significant year-on-year growth in net new bookings, and materially improved customer renewal rates during his tenure.

    Earlier in his career, Greg built and scaled commercial operations in faster-growth, more entrepreneurial environments, including leading Openlink/ION's APAC sales operation from Singapore. That experience gives him perspective from both ends of the spectrum: the discipline required inside complex global enterprises, and the urgency, focus and hands-on execution needed when building revenue engines in less mature markets.

    His experience spans the UK, US, EMEA and APAC, with a focus on complex enterprise revenue environments, C-suite engagement, strategic account execution, partner ecosystems, forecast discipline, AI-enabled transformation and large-scale commercial leadership. Taikan Advisory brings that range together for businesses that need senior commercial support without adding permanent overhead.

Where Taikan Helps

  • Taikan Advisory helps when growth has become harder to read and harder to manage.

  • Common situations include stalled enterprise deals, weak forecast confidence, inconsistent pipeline quality, underdeveloped strategic accounts, unclear GTM focus, or commercial teams that need stronger leadership cadence.

  • We help leadership teams step back, see the full revenue system, identify what is really constraining growth, and bring discipline to execution.

What We Do

Interim Commercial Leadership

Senior commercial leadership for businesses navigating growth, transition or complexity, bringing structure, judgement and execution discipline when the commercial function needs experienced support.

Non-Executive & Advisory Board

For businesses that need experienced independent perspective at board level, Greg brings senior commercial leadership, revenue model scrutiny, and deep enterprise customer knowledge. Whether scaling, entering new markets, or navigating a period of strategic change, this is board-level support grounded in real operational experience across multiple sectors and geographies.

Fractional Revenue Leadership

Hands-on revenue leadership for businesses that need CRO-level judgement without immediately hiring a permanent executive. Support spans GTM strategy, pipeline and forecast governance, strategic account execution, complex deal support, sales leadership and commercial function scaling.

Typical Assignments

  • Interim CRO or commercial leadership during transition, growth acceleration or leadership change.

  • Fractional revenue leadership for companies that need senior commercial operating discipline without immediately hiring a permanent executive.

  • GTM and revenue operating reviews to sharpen market focus, leadership cadence, pipeline quality and forecast confidence.

  • Strategic account and complex deal support for high-value enterprise pursuits requiring executive engagement, internal alignment and disciplined progression.

  • Commercial function scaling across sales leadership, team structure, hiring profile, operating rhythm and performance management.

  • Seller-side insight for enterprise technology buyers and procurement teams navigating complex vendor negotiations.

Focus Areas

  • Interim CRO and commercial leadership

  • Fractional revenue leadership

  • GTM strategy and operating cadence

  • Pipeline and forecast governance

  • Strategic account execution

  • Complex enterprise deal support

  • Partner and ecosystem strategy

  • AI-enabled enterprise transformation and adoption

  • UK, US, EMEA and APAC expansion

For commercial leadership, advisory or enterprise growth conversations:

hello@taikanadvisory.com
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How It Works

  • Step 1

    Initial Conversation: a straightforward discussion about your business, your challenges, and where you need support. No pitch, no obligation.

  • Step 2

    Scoping and Proposal: based on that conversation, I will outline an engagement model that fits, whether interim, fractional, advisory board, or a combination.

  • Step 3

    Getting to Work: we agree terms and move quickly. Most engagements are up and running within two weeks of first contact.

Testimonials

  • “Greg led one of the most critical industry verticals at SAP UK, exemplary in flawless sales execution and a true player-coach, with the rare ability to balance hands-on deal work with empowering his teams."

    — Chelsea Silkstone, Business Unit COO, Strategic Enterprise Cloud Sales and Customer Success, SAP

  • "Greg is very customer focused and always makes sure he understands client requirements from both a business and commercial perspective before providing advice. He works collaboratively with both his team and the client to ensure the right short, medium, and long-term outcome for all parties. One of the most capable Directors I have worked with in many years."

    — Adrian Blower, Former Senior Director, SAP

  • "Greg is without question the best SAP Executive I have dealt with. He has a deep knowledge and interest in our industry, balanced the needs of the organisation and the aspirations of SAP brilliantly, and above all else was ultimately true to his promises and commitments."

    — Lee Harris, Change Delivery Leader